Our market research has shown that most of the low and middle-income populations in urban Rwanda can’t afford to buy drinking water. This means they are stuck with a hard choice : drink dirty water and risk getting sick or just not drink water the whole day. Either choice can be deadly. For example we’ve found that motorcycle taxis have a high rate of kidney failure because they work all day without drinking water.
To solve this, we’ve designed affordable clean water kiosks in public points. Consumers can access the water through a monthly subscription or through a pay as you go option. Both are much more affordable than any other bottled drinking options in Rwanda.